Investing in a Dog Training Franchise vs. Starting One From Scratch

Posted on Mar 25th 2021


Investing in a Dog Training Franchise vs. Starting One From Scratch

Where Your Dog Is Your Co-Founder: Invest in a Dog Training Franchise vs. Starting From Scratch

A lot of us dream of working for ourselves... of having a business that lets us choose our own hours, do more of what we love, and for those of us who are dog owners, more time to shower love, hugs, and lap time with our furry friends.

But starting a new business is not a light decision to make. And starting a business from scratch is hard, especially if you have no business training up your sleeve.

So, if you're feeling a little dejected because you just know that starting a business from scratch just isn't something you're equipped for right now, then it might boost your spirits to know that there is another option... option that you could do with your dog. Have you ever considered investing in a dog training franchise instead of starting something from scratch?

What is a franchise?

In simple terms, a franchise is a relationship between the owner of the main company (the Franchisor) and an individual (the Franchise Owner) who starts a branch of that franchise using the main companies trademark logos and their business model.

It's effectively like using someone else's recipe for Thanksgiving dinner. You put in the effort to make the dinner, but the recipe is what allows it to happen. Without the recipe, your Thanksgiving dinner would never have come to fruition.

But really, how many people are Franchise Owners here in the US, and just how lucrative could it be for you? Well, according to, the franchise industry employs 8.43 million people and generates $787.5 billion of economic activity (as of 2019).

Definitely, something to think about, right? And if you're looking at the pet industry, you're one smart cookie. A niche opportunity in a thriving, recession-resilient industry is what a dog training franchise can give you.

Not another doggy daycare!

If you're sitting there thinking, "Argh, I do not want to start a doggy daycare," we completely feel you. And that's not at all what you get when you invest in a Dog Training Elite franchise.

Before we dive into why a dog training business might be a good option for you, let's look at the pros and cons of owning a franchise business.

The Advantages of Franchising

If your curiosity is piqued and your furry friend is excited to work with you, then a dog training franchise is definitely on the cards.

And here are some things for you to think about as you're considering your options:

A franchise allows you to explore a new career, no experience necessary!

Investing in a franchise allows you to get started in a new career that you don't need to have previous experience in. Obviously, if you're starting a dog training business, and you've got a dog, you'll have a deeper understanding of dog training than someone who doesn't have a dog.

When you start a franchise, you get access to the company's business model along with their full training and support. They provide you with all the education you need to not only start your business but how to deliver the product or service.

And when you work with an established brand that has everything dialed in, it makes starting a dog training business a no brainer. You're almost guaranteed to succeed.

Why not set yourself up for success by working with a company that's already done the heavy lifting for you?

Working with an established business means lower risk

What's the number one reason most start-up businesses fail? A lack of experience and understanding of their industry.

When you invest in a franchise, you remove that risk. While you yourself are new to the business world, the franchisor is not. As a Franchise Owner, you get all the benefits without the risk.

It's a win-win situation. You don't have to reinvent the wheel. You're literally stepping into a ready-made business; you just have to add your name to the list of branch owners.

Instant access to a customer base + brand recognition

As you embark on your new dog training business adventure, if you're just starting out on your own, one of the hardest parts will be finding your first paying customer.

This is why a lot of people start a franchise business. You get to bypass all the hard work involved in having to market and brand a new, unknown business.

Instead, when you invest in a franchise, you'll get instant access to an established and loyal customer base, a potential employee pool as well as instant brand recognition to attract new customers.

Working with an established franchise allows you to accelerate your profitability so that you don't face the same fate as most brand new start-ups... and go bust in your first year.

You get to be your own boss!

Hello! Of course, we couldn't not mention this pro. When you become a Franchise Owner you have the chance to be your own boss... exactly what you were just dreaming about at the start of this article.

You can create your own flexible schedule, have complete autonomy over your new career, and potentially have the ability to work from home if that's what you want.

You'll be in business for yourself but not by yourself. With access to a support system that you can turn to when you need help, owning a franchise just makes good business sense.

The Disadvantages of a Franchise

While, for the most part, there are only good things about being a Franchise Owner, there are a few things you need to be aware of. If you want to make a fully informed decision, read on...

Your initial investment can be high

This really comes down to the type of franchise you're looking to invest in. A Dog Training Elite franchise starts at $76,300, which is considerably lower than most pet franchise investments.

The benefit of working with an established company though is that when you seek funding from your local bank or other loan institutions, you have the numbers to back up your earning potential, making this a worthwhile calculated risk for both parties involved.

Creativity can be limited

When you become a Franchise Owner, you're working with a predetermined brand. This means you don't have to worry about coming up with marketing, branding, or finding suppliers. But it also means that you might be limited in what you can do to alter the business. This is why it's important to understand the type of franchise you're getting into and what their restrictions are.

At the end of the day, if you're looking to move into an industry that operates within the $73 billion dollar pet care industry, working with an experienced, proven company just makes good business sense.

With over 40 years of dog training experience, Founder John Mestas is now bringing his proprietary method to cities all over the U.S. with exciting, low-overhead franchise opportunities for dog lovers called Dog Training Elite.

Please visit our franchise website for more info.