The Pet Care Industry
Take The 1 Minute Quiz To See If You QualifyCan you imagine anything better than a career in a stable industry that allows you to interact with dogs every day? If you’re a dog lover with a knack for business who is wanting to break free from the corporate world, the pet industry may be an ideal fit for you!
Pet Industry Overview
It’s no secret that pet owners are devoted to their pets and think of them as actual family members. Because they’re considered to be such a high priority, caring for them is thought to be essential—regardless of what may be happening economically or globally.
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More than 70% of U.S. households own a pet—that’s 85 million Americans!
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The pet industry is growing steadily at a rate of 7.8% annually.
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Total market value reached $103 billion in 2020.
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Pet care spending has been known to grow during recessions at a rate of 29% in 2001 and 17% in 2008.
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U.S. households added more than 3.3 million pets to their homes in 2020.
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Nearly half of millennials own a dog and are especially dedicated to their care, opting for “fur babies” rather than having kids.
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Pet ownership is seeing an upward trajectory and has increased by 12% over the past 30 years.
"We step into situations where disobedient dogs are causing real stress in the family. When we fix that, the thanks we get from the owners provides me with a sense of fulfillment I'd never experienced before owning this business."
Aiden Rosequist
Franchise Owner - Utah County
Meet The Owner
The Impact of COVID-19
The Impact of COVID-19
The entire market landscape saw a dramatic shift as consumers went into lockdown mode due to the pandemic. Many workers found themselves at home more, often shifting to home-based employment. In light of this change, people were at a loss as to what to do with their time as scheduled vacations, sporting events and business engagements were canceled. This transition led to feeling isolated and uncertain about the future.
As a way to adapt to this change, pet adoption rates went through the roof as the demand for animal companionship experienced a huge increase. This surge in pet ownership bodes well for those in the pet industry.
Numbers: The Sustainable Pet Industry
Dog leash sales increased by $44.6 million, a boost of 13%.
Toy sales increased by 18%, bumping it up to $243 million in 2020.
The average revenue of vet practices increased by 14% with vaccine profits rising by 21%.
The pet insurance segment increased by 29%.
21% of pet owners spent more on their pets in 2020.
12% of adults with kids ages 18 or younger adopted a pet during the pandemic.
In 2020, the pet training segment, specifically, accounted for $462 million within the pet industry.
Pet training is predicted to grow at a CAGR of 6% from 2020-2026.
The dog training market is expected to reach over $820 million by 2026.
More pets only means more money spent on their care. We here at Dog Training Elite see the pet industry as stable and resilient, making it an excellent segment in which to invest.
Strong Segments Within the Pet Industry
To thrive in the worldwide market, it’s helpful to find a strong niche, offer multiple products or services within that niche, and stay on top of up-and-coming trends. When combined with exceptional customer service, almost any business can do well.
So, who’s making it big within the pet industry and how are they doing it? The five most prominent segments worth looking into are:
Pet Food & Supplies
The pet food and supplies industry is booming as a consistently essential need for pet owners. However, with big name retailers like PetSmart, PETCO, Wal-Mart and online giant Amazon, the competition is brutal. Start-up costs are also quite steep.
Grooming & Boarding
While grooming and boarding is a useful segment, it doesn’t rank up there with necessary products and services. Sure, pet owners love to pamper their pets and need a place for them to stay while on vacation now and then, but the demand for those services is minimal, drawing in a smaller demographic of consumers.
Veterinary Care
This is as vital a service to pet owners as is their own medical care, making this sector as resilient as pet food and supplies. The only downside is that it’s costly to open a clinic and, of course, requires an average of eight years of specialized training to receive necessary licensing in order to become a veterinarian.
Dog Training
As mentioned above, this segment is seeing phenomenal growth, especially when an online option is available. In-house training is a popular format—not just due to convenience but because it’s been proven to be far more effective. Valued at $10.7 billion, this sector has many benefits and is on a strong trajectory for future growth.
For those looking for a low-cost investment that doesn’t require years of education, running your own dog training business might be the career for you. With 63.4 million households in the U.S. owning a dog, there’s certainly no shortage of dog lovers in need of assistance. For so many, this service is essential--especially for those with disabilities or other health challenges who are desperate for support.
A Closer Look at Dog Training Elite
Dog training is our specialty. We offer unique, quality training programs for dog owners. Unlike doggie daycares or puppy obedience schools, Dog Training Elite has developed highly specialized training programs with a variety of focuses: obedience, personal protection, therapy animals, service dogs, and more. Our dedicated training programs help create strong bonds between dogs and their owners. A mix of in-home, personalized training sessions and group classes in a public setting allow us to offer an outstanding, well-balanced program.
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Low Start-up Costs
For as little as $159,050 you can get started as a professional dog trainer. No Experience Necessary
We offer in-depth training that will qualify you to start with complete confidence in your abilities.-
Semi-Absentee Option
For those who would rather have more flexibility, you can choose to hire a trainer while you manage the backend. -
Fulfilling Career
When you’re the reason strong bonds have been forged between a dog and its owner, it brings a high level of satisfaction. Ongoing Support
You’ll never be on your own when you’re backed by a dedicated franchise team such as you’ll find at Dog Training Elite.
As a Franchise Owner, you’ll be able to offer your community comprehensive, quality dog training. Revenue for specialized training programs is typically higher than more basic programs, offering owners more options and better results. It’s not hard to get started, especially with a seasoned team of qualified leaders on hand at all times to offer support.
Don’t Go It Alone — Open a Franchise
Opening your own business is exciting. The prospect of being able to set your own schedule, hire employees, and dedicate part of your life to something that fits your lifestyle or expands on one of your passions is truly a dream come true for many. However, that dream may seem out of reach or too daunting to pursue. Opening a solo business venture is full of unexpected costs. Without the benefit of a recognizable brand, many new businesses struggle to define themselves within a community and the majority close within the first year or two of opening.
If you want the benefits of running your own business but want to avoid some of the potential pitfalls, franchising might be the perfect fit for you.
When you open a franchise, you gain the support of those who have gone before and the benefits of branding that has already been established and recognized by others. Your costs are more predictable, and you’ll have a more predictable schedule on when you might anticipate turning a profit. While no success is guaranteed, even in franchising, the vast majority of franchises remain open for years, rather than months.
When looking for a franchise to invest in, it’s important to be candid with yourself about how much time and money you’re willing and able to invest, and what kind of support or structure you want from the company you partner with. Many franchisers find that they are happiest when they select a franchise with a product or service that they are passionate about. If you’re like us here at Dog Training Elite, you probably fall under the umbrella of someone who cares about dogs, or cares about the people who own them. Or you may be looking for a job where you can see the difference you make in the lives of others. Whether you’re a passionate dog owner yourself or not–Dog Training Elite is a job where you can make a difference!
An Excellent Investment Opportunity
According to current estimates, 70% of American households own pets. With more jobs accommodating for remote work, that number has grown in the last few years. In fact, more than 3.3 million pets were adopted by American homeowners in 2020 alone. As the industry continues to grow at a steady rate of 7.8% annually, now is the perfect time to invest in the pet industry. While dog training has always been a strong contributor to the pet industry overall, the pandemic brought about a renewed interest in at-home training opportunities, and with good reason. At-home training has proven to be more successful than training on-site. Trainers can focus their attention on behaviors and stimuli that the dog interacts with every day, giving them the full attention they need in a less distracting environment.
Of the many things that set Dog Training Elite apart from other dog training franchise opportunities, the low initial cost and quick ramp-up time have the most immediate impact on your wallet. Your initial investment (as low as $101,400) and lightning-fast ramp up time (4-6 weeks on average) set us apart from the competition and put you ahead of the rest of the pack. In fact, in 2021, our owners averaged a net profit of $113,629. Since most of our owners work semi-absentee with additional revenue streams, that’s an amazing additional source of income for you with comparatively less work. Whether you’re retired and looking for a job you can do from home, or working full time elsewhere and want a passion project, or something in between – investing in Dog Training Elite is an excellent investment opportunity.
Learn More About the Pet Care Industry
There has never been a better time to invest in the pet industry! Pet ownership is at an all-time high, and for a good reason! Research has proven that owning a pet plays a significant role in bettering the lives of their owners. After all, pets provide unconditional love and a source of comfort and joy for their owners.
Spending time with animals has been shown to reduce the anxiety of humans, and benefit their overall health as well. With more adults working in flexible work environments or working from home more often, it’s no wonder pet ownership has grown exponentially in the last three years, and there is no sign of the pet industry slowing down. In fact, it’s expected to grow 7.8% per year, with the industry as a whole projected to be worth more than $283 billion by 2023. Franchising with the pet industry means knowing that you’re dedicating time to work that brings joy to others while also improving your own financial prospects.
While opening a solo business venture is full of risk, choosing to franchise instead allows you greater peace of mind and overall security. You’ll have a better idea upfront of how much money you’ll need to invest and when you might start to turn a profit. You’ll also have access to the resources of an existing brand, including all the marketing, training, and networking that comes from joining an already established company. When you combine a great franchise with the thriving pet care industry, you can create the career you’ve always dreamed of!
Whether you’re a longtime pet lover, an ambitious business investor, or are inching closer to burnout in your current workplace, a new adventure starting a pet care business might be just the change you need. Franchise ownership can strike the ideal balance between entrepreneurship and guidance.
As you begin to look for a suitable pet business for sale, take the time to prepare for the steps and considerations you’ll need to think through in order to start a lucrative and thriving pet business. Helping families in your community grow loving and trusting relationships with their pets is a fulfilling and important endeavor. Plan ahead so you can dive into being a Franchise Owner with confidence and ease.
With support and guidance from Dog Training Elite, you can get your pet training business up and running in a matter of weeks, with a reasonable up-front investment and endless possibilities!
You’ve always dreamed about being an entrepreneur, but it can be difficult to get started. There’s no guarantee of success, and where do you begin when it comes to researching businesses and figuring out what industry to join?
Let Dog Training Elite take out some of the guesswork. The pet care industry is thriving, and has proven to be recession resistant. With pets in almost 70% of U.S. households, there has never been a better time to invest in the pet care industry. If you’re a dog lover – or even if you aren’t! Become a “petrepreneur” with Dog Training Elite.
Dog Training Elite, as one of the easiest franchises to start, boasts incredible unit economics and a simple way to operate the business. Its ability to be run as a semi-absentee business leaves you as the Franchise Owner with even more freedom and flexibility.
Couple all of that with the fact that you can work anywhere you want, what more can be said about this lucrative Franchise Opportunity? Maybe bringing your dog to work! Those traditional 9-to-5 jobs aren't exactly dog-friendly.
The world is always going to need dog trainers. You may think that you need to know how to train dogs if you’re going to own a fun franchise like Dog Training Elite. That’s not the case. Not only is prior experience not required, but we will train you in the exclusive Dog Training Elite ways so you’ll be successful.
Dog Training Elite also offers a semi-absentee business owner option, so you don’t even have to spend all your time training – hire some two-legged coworkers! There are many reasons to own a Dog Training Elite franchise — but having fun is a pretty important one. After all, having your dog as your coworker and pet-loving families as your clients is the best way to work!
Whether you’re the world’s most enthusiastic dog lover or whether you prefer to admire four-legged friends from afar, you may be surprised by the lucrative opportunity that comes with opening a pet training franchise. On top of entering a quickly-growing market with strong returns, you get to choose how involved you are in the day-to-day operations of your business.
With Dog Training Elite, the process of opening your own pet training franchise has never been smoother. Take these elements into consideration as you decide whether it’s the right career move for you.
Whether you’re a seasoned pet owner looking to combine your love of animals with your career, someone looking for a recession-resistant business opportunity, or something in between, opening a pet care franchise is a fantastic opportunity. While solo business ventures are risky and full of unknowns, opening a franchise gives you the benefits of a recognizable business and the expertise of those who have gone before and paved a path for you. The other good news? There has never been a better time to open a pet care business.
Since the Covid-19 pandemic, more families than ever have welcomed four-legged family members. In fact, an estimated 70% of households in the United States have at least one pet! Most of these pet owners report that they see their pets as integral members of their family, and their spending habits reflect that fact. Pet care franchises are considered “essential services,” which means that even in times of economic recession or hardship, pet owners still patronize pet care facilities.
The pet industry is expected to grow at a rate of 7.8% per year, with the industry overall being worth upwards of $238 billion by 2023. If you’re looking to invest in your future, join an industry that makes a positive impact on the lives of others, and offers opportunities for future growth, then you have come to the right place.
