The Pet Care Industry
Can you imagine anything better than a career in a stable industry that allows you to interact with dogs every day? If you’re a dog lover with a knack for business who is wanting to break free from the corporate world, the pet industry may be an ideal fit for you!
Pet Industry Overview
It’s no secret that pet owners are devoted to their pets and think of them as actual family members. Because they’re considered to be such a high priority, caring for them is thought to be essential—regardless of what may be happening economically or globally.
More than 70% of U.S. households own a pet—that’s 85 million Americans!
The pet industry is growing steadily at a rate of 7.8% annually.
Total market value reached $103 billion in 2020.
Pet care spending has been known to grow during recessions at a rate of 29% in 2001 and 17% in 2008.
U.S. households added more than 3.3 million pets to their homes in 2020.
Nearly half of millennials own a dog and are especially dedicated to their care, opting for “fur babies” rather than having kids.
Pet ownership is seeing an upward trajectory and has increased by 12% over the past 30 years.
"We step into situations where disobedient dogs are causing real stress in the family. When we fix that, the thanks we get from the owners provides me with a sense of fulfillment I'd never experienced before owning this business."
Franchise Owner - Utah CountyMeet The Owner
The Impact of COVID-19
The Impact of COVID-19
The entire market landscape saw a dramatic shift as consumers went into lockdown mode due to the pandemic. Many workers found themselves at home more, often shifting to home-based employment. In light of this change, people were at a loss as to what to do with their time as scheduled vacations, sporting events and business engagements were canceled. This transition led to feeling isolated and uncertain about the future.
As a way to adapt to this change, pet adoption rates went through the roof as the demand for animal companionship experienced a huge increase. This surge in pet ownership bodes well for those in the pet industry.
Numbers: The Sustainable Pet Industry
Dog leash sales increased by $44.6 million, a boost of 13%.
Toy sales increased by 18%, bumping it up to $243 million in 2020.
The average revenue of vet practices increased by 14% with vaccine profits rising by 21%.
The pet insurance segment increased by 29%.
21% of pet owners spent more on their pets in 2020.
12% of adults with kids ages 18 or younger adopted a pet during the pandemic.
In 2020, the pet training segment, specifically, accounted for $462 million within the pet industry.
Pet training is predicted to grow at a CAGR of 6% from 2020-2026.
The dog training market is expected to reach over $820 million by 2026.
More pets only means more money spent on their care. We here at Dog Training Elite see the pet industry as stable and resilient, making it an excellent segment in which to invest.
Strong Segments Within the Pet Industry
To thrive in the worldwide market, it’s helpful to find a strong niche, offer multiple products or services within that niche, and stay on top of up-and-coming trends. When combined with exceptional customer service, almost any business can do well.
So, who’s making it big within the pet industry and how are they doing it? The five most prominent segments worth looking into are:
Pet Food & Supplies
The pet food and supplies industry is booming as a consistently essential need for pet owners. However, with big name retailers like PetSmart, PETCO, Wal-Mart and online giant Amazon, the competition is brutal. Start-up costs are also quite steep.
Grooming & Boarding
While grooming and boarding is a useful segment, it doesn’t rank up there with necessary products and services. Sure, pet owners love to pamper their pets and need a place for them to stay while on vacation now and then, but the demand for those services is minimal, drawing in a smaller demographic of consumers.
This is as vital a service to pet owners as is their own medical care, making this sector as resilient as pet food and supplies. The only downside is that it’s costly to open a clinic and, of course, requires an average of eight years of specialized training to receive necessary licensing in order to become a veterinarian.
As mentioned above, this segment is seeing phenomenal growth, especially when an online option is available. In-house training is a popular format—not just due to convenience but because it’s been proven to be far more effective. Valued at $10.7 billion, this sector has many benefits and is on a strong trajectory for future growth.
For those looking for a low-cost investment that doesn’t require years of education, running your own dog training business might be the career for you. With 63.4 million households in the U.S. owning a dog, there’s certainly no shortage of dog lovers in need of assistance. For so many, this service is essential--especially for those with disabilities or other health challenges who are desperate for support.
A Closer Look at Dog Training Elite
Dog training is our specialty. We offer unique, quality training programs for dog owners. Unlike doggie daycares or puppy obedience schools, Dog Training Elite has developed highly specialized training programs with a variety of focuses: obedience, personal protection, therapy animals, service dogs, and more. Our dedicated training programs help create strong bonds between dogs and their owners. A mix of in-home, personalized training sessions and group classes in a public setting allow us to offer an outstanding, well-balanced program.
Low Start-up CostsFor as little as $76, 300* you can get started as a professional dog trainer.
No Experience NecessaryWe offer in-depth training that will qualify you to start with complete confidence in your abilities.
Semi-Absentee OptionFor those who would rather have more flexibility, you can choose to hire a trainer while you manage the backend.
Fulfilling CareerWhen you’re the reason strong bonds have been forged between a dog and its owner, it brings a high level of satisfaction.
Ongoing SupportYou’ll never be on your own when you’re backed by a dedicated franchise team such as you’ll find at Dog Training Elite.
As a Franchise Owner, you’ll be able to offer your community comprehensive, quality dog training. Revenue for specialized training programs is typically higher than more basic programs, offering owners more options and better results. It’s not hard to get started, especially with a seasoned team of qualified leaders on hand at all times to offer support.